Announcing the Business Planning Series


You are invited to attend:

Business Planning Series

Tuesday, August 14, 2018 10:00 AM until Tuesday, September 18, 2018 12:00 PM

Can’t seem to get your business off the ground?

Do you feel stuck and need a creative boost?

”Thinking big is still just thinking!”


A well written business plan takes time, patience, detail, research, and a right approach to presentation. Learn the ins and outs of how to create and implement a solid business plan.

This series is designed for business owners and entrepreneurs who are ready to create a business plan.

Participants will have the opportunity to present their business ideas in class and begin the writing process with guidance from a global expert in management and marketing.

*You can choose to attend only one session or attend all 6, depending on your unique needs.*

Session 1: Introduction to Business Planning – Aug. 14, 2018 10am-12pm

  • Defining the Purpose
  • Identifying Customers and Markets
  • Describing Products and Services
  • Setting Strategies and Tactics
  • Relating Numbers to Text
  • Developing the Plan

Session 2: Defining the Business – Aug. 21, 2018 10am-12pm

  • Describing the Company
  • Structuring the organization
  • Building a Management Team
  • Refining the Business Proposition
  • Conducting Feasibility Analyses
  • Outlining Implementation

Session 3. Strategic Planning – Aug. 28, 2018 10am-12pm

  • Targeting Customers• Characterizing the Market
  • Forecasting Sales
  • Managing Cash Flow
  • Understanding the Financials
  • Defining Business Goals

Session 4. Tactical Planning – Sept. 4, 2018 10am-12pm

  • Planning operations
  • Setting Milestones
  • Assigning Responsibility
  • Allocating Resources
  • Maintaining Timelines
  • Assessing Results

Session 5. Completing the Plan – Sept. 11, 2018 10am-12pm

  • Writing the Plan• Providing Financial Details
  • Using Charts and Graphs
  • Linking Dollars and Sense
  • Summarizing Sections
  • Preparing an Executive Summary

Session 6. Submitting the Plan – Sept. 18, 2018 10am-12pm

  • Using the Plan
  • Building Consensus
  • Persuading Lenders
  • Convincing Investors
  • Locating other Funding


WeWork Apollo

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Washington, DC 20002