There is absolutely no force more powerful than the market to drive goods, services, and information. If we didn’t have a strong market-based system, there would be little to no incentive for people to continuously come up with innovative solutions to solve our human needs.
When I work at promotional events, I am always amazed at the creative concepts that people come up with to showcase what’s new. Brands are always scrambling to be on top and to make sure that they can ride the tides of taste change without being swept under by up and coming rivals.
Continue reading “I ♥ Marketing”