Dutch Creative Industry Widely Represented at SXSW 2021

Amsterdam, 9 March 2021 – New Dutch Wave (NDW) is bringing a great selection of policymakers, entrepreneurs, and creatives to South By South West (SXSW) this year.

The SXSW festival featuring the interactive, film, and music industry, will take place online this year from 16 to 20 March 2021.
In its SXSW showcase, NDW shows a selection of the best Dutch ideas of talents that make the future better for people and the planet. With the annual participation in SXSW, New Dutch Wave wants to accelerate international cooperation and innovation, whereby the organization catalyzes the connection between artists, designers, media makers, researchers, start-ups, scale-ups, SMEs, corporates, administrators, and investors.

Mayor Ahmed Aboutaleb, VanMoof, Altin Gün, and Dutch startups on the SXSW stage

On March 18, Mayor Aboutaleb will discuss the energy transition, creativity, and innovation capacity of the city of Rotterdam. Werner Vogels, the Dutch CTO of Amazon, and Taco Carlier of VanMoof are the other Dutch speakers with a featured session on SXSW. The Turkish-Dutch psychedelic folk band Altin Gün and the Amsterdam bassist and singer- songwriter Nana Adjoa are the artists who have a showcase at the SXSW Music Festival. Dutch startups Dayrize.com, AlphaBeats, VideoWindoW have been selected for the SXSW Pitch.

In the New Dutch Wave showcase, startups, artists, designers, photographers, policymakers, and talents from the creative sector come to the fore, startups and the following talents, among others, participate:

Participants New Dutch Wave showcase

Barbera Wolfensberger – Director-General Culture and Media at the Ministry of Education, Culture and Science, Creative Holland, House of Denim, Niet Normaal, Dutch Design Foundation, Dutch Digital Design, Thijs Biersteker, DuPho, de Melkweg, School of House, Solar Designer Marjan van Aubel, Designer Matilde Boelhouwer, DJ Lady Bee, DJ Jennifer Cooke, The Creative Chef, Eurosonic Noorderslag, Dutch Music Export, Municipality of Amsterdam, Groningen, Rotterdam, Zoku and many more.


New Dutch Wave also has a virtual booth at the SXSW Exhibition, where the top of the global creative world, innovators, and innovative leaders come together. For example, NDW offers Dutch participants the opportunity to make new international contacts.

Creativity and collaboration

Barbera Wolfensberger, Director-General Culture, and Media at the Ministry of Education, Culture, and Science: “Culture, creativity, and imagination are the basis of people-oriented renewal and innovation. They have an impact on our society. For example, a film with a new story can lead a person to different insights, or on a large scale, the imaginative power of design can lead to a new perspective on a social challenge such as the energy transition. ”

Register Premiere NDW showcase


NDW will broadcast the premiere of its showcase in full from the SXSW stage. Interested parties who want to watch the screening live can register via the website http://www.newdutchwave.com The New Dutch Wave team will organize a Clubhouse session during the premiere “live” from Zoku Amsterdam at 17:00 on 18 March.

Published by Mercedes

Mercedes Diane Griffin Forbes (Diane Griffin) is the primary contributor to DG Speaks​, and the Founder of the Mercedes Parra Foundation​ for Women and Girls. She is an internationally recognized expert in marketing and micro-enterprise development with over fifteen years experience in the US, Asia, Africa, and Latin America. Working in the areas of international development, education, and public policy, her career is focused on promoting gender equity, sustainable economic growth, and positive social development.

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