How to Host During Peak Seasons and Special Events: Maximizing Bookings and Guest Satisfaction

Hosting during peak seasons or special events can be a lucrative opportunity, but it also requires careful preparation to manage increased demand and expectations. Here’s how to make the most of high-traffic times while ensuring your guests have an exceptional experience.

Why Focus on Peak Seasons and Events?

• Higher Demand: Large events and holidays bring an influx of travelers.

• Increased Revenue: Guests are often willing to pay premium prices during peak times.

• Build Your Reputation: Positive reviews during these periods can boost your credibility.

1. Research Local Events and Trends

Understanding what draws travelers to your area allows you to cater to their needs.

What to Research

• Popular holidays and seasonal events like festivals, sports games, or conventions.

• Average booking trends and guest preferences during these times.

• Local regulations on short-term rentals during large events.

How to Stay Informed

• Subscribe to event calendars or community newsletters.

• Monitor booking trends on Airbnb to identify peak times.

2. Optimize Your Pricing Strategy

Set competitive rates that reflect increased demand without alienating potential guests.

Tips for Peak Pricing

• Use dynamic pricing tools to adjust rates based on demand.

• Offer discounts for longer stays to attract extended travelers.

• Charge a premium for weekends or dates surrounding major events.

Pro Tip: Avoid pricing your listing too high to prevent negative reviews from guests expecting luxury for top-dollar stays.

3. Tailor Your Amenities to the Season or Event

Enhance your listing by adding thoughtful touches relevant to the occasion.

Holiday Hosting

• Provide festive decor, such as string lights or themed table settings.

• Offer hot chocolate, cookies, or other seasonal treats.

Special Events

• Include brochures or schedules for nearby events.

• Partner with local businesses to offer discounts or packages.

Seasonal Needs

• In summer: Provide fans, beach towels, or sunscreen.

• In winter: Offer extra blankets, heaters, or snow shovels.

4. Update Your Listing Description

Highlight your property’s proximity to event venues or seasonal attractions.

Example Listing Text:

“Stay just minutes away from [event or venue]! Our cozy home offers all the comforts you need to make your trip unforgettable, including [specific amenities].”

Add Keywords

• Mention the event or season to attract searches (e.g., “Perfect for [Festival Name]” or “Ideal Winter Retreat”).

5. Streamline Your Check-In and Check-Out Process

With high guest turnover, efficient processes are essential.

Self-Check-In Options

• Install a smart lock or keyless entry system.

• Provide clear, detailed instructions for easy access.

Check-Out Guidelines

• Simplify cleaning requests for guests (e.g., “Leave linens in a pile by the bed”).

• Offer flexible check-out times when possible, especially for early departures.

6. Provide Local Guides and Insider Tips

Guests traveling for events often appreciate guidance on what to do and where to go.

What to Include

• A list of must-visit attractions or event-related activities.

• Recommendations for restaurants, cafes, and nightlife nearby.

• Tips for navigating traffic or public transportation during the event.

Bonus Tip

Offer unique insights, like the best viewing spots for parades or shortcuts to the venue.

7. Prepare for Increased Wear and Tear

High guest traffic during peak seasons may lead to more maintenance needs.

Protect Your Property

• Use washable slipcovers on furniture and durable bedding.

• Stock up on cleaning supplies for quicker turnovers.

• Hire additional cleaning staff for busy periods.

Charge a Security Deposit

• Consider requiring a refundable deposit to cover potential damages.

8. Market to Group Travelers

Peak seasons and events often bring larger groups of friends or families.

How to Attract Groups

• Highlight your property’s group-friendly features, such as large dining areas or extra sleeping space.

• Provide essentials like air mattresses, extra towels, and larger cookware.

9. Manage Guest Expectations

Clear communication prevents misunderstandings and ensures satisfaction.

What to Communicate

• Mention potential challenges like traffic or noise during peak times.

• Set realistic expectations for shared spaces or communal areas.

Proactive Messaging

• Send reminders about house rules and check-in/check-out procedures.

• Provide contact information for quick issue resolution.

10. Request Reviews to Build Momentum

Positive reviews during busy seasons can significantly boost your listing’s visibility.

How to Encourage Reviews

• Leave a personalized thank-you note or small gift as a gesture of appreciation.

• Politely remind guests to leave feedback after their stay.

The Benefits of Hosting During Peak Times

By catering to travelers during high-demand periods, you can:

• Maximize Earnings: Higher occupancy and pricing lead to increased revenue.

• Attract New Guests: Special events bring first-time visitors who may return.

• Strengthen Your Reputation: Exceptional hosting during busy times can lead to glowing reviews.

Final Thoughts: Making the Most of Peak Seasons

Hosting during peak times requires extra effort but comes with significant rewards. By preparing your property, optimizing your pricing, and tailoring your guest experience, you can create unforgettable stays that capitalize on high demand.

Ready to host during peak seasons? Explore more hosting tips on Airbnb Expert Hosting Blog and check out our Amazon Shopping List for event-ready hosting essentials.