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New Dutch Wave Unleashes Creative Innovation: Rotterdam’s Triumph at SXSW

This year, New Dutch Wave (NDW) is set to dazzle South By Southwest (SXSW) with a showcase featuring innovative Dutch ideas and talents committed to bettering the world for people and the planet. The program highlights prominent figures like Mayor Aboutaleb, VanMoof, Altin Gün, Dutch startups, and an array of creative sector talents. The premiere of this showcase, available for live viewing, offers a unique opportunity for international collaboration and innovation. To attend, interested parties can register via the NDW website.

Rotterdam Leading the Charge at SXSW

The city of Rotterdam is poised to demonstrate its prowess in energy transition, creativity, and innovation on March 18th. Spearheaded by Mayor Aboutaleb, the stage will also feature Werner Vogels, Dutch CTO of Amazon, and Taco Carlier from VanMoof. Beyond tech, the SXSW Music Festival will showcase Altin Gün, the Turkish-Dutch psychedelic folk band, and Amsterdam’s own bassist and singer-songwriter, Nana Adjoa.

Innovative Dutch Startups Shine at SXSW Pitch

The spotlight is on Dutch startups at SXSW Pitch, where Dayrize.com, AlphaBeats, and VideoWindoW will showcase their groundbreaking products. From Dayrize.com’s sustainable e-commerce platform to AlphaBeats’ AI-powered music therapy and VideoWindoW’s interactive digital signage, these startups exemplify the thriving tech scene in the Netherlands.

Rotterdam: A City Focused on Sustainability and Innovation

Rotterdam emerges as a rising city with a strong emphasis on sustainability and innovation, evident in its electric bikes and cutting-edge startups leading the energy transition. However, the city’s appeal extends beyond technology, boasting a vibrant arts and culture scene showcased by talented performers selected for SXSW.

Barbera Wolfensberger: A Driving Force in Dutch Creativity

Barbera Wolfensberger, Director-General of Culture and Media at the Ministry of Education, Culture, and Science, stands as a key figure in the Dutch creative scene. Her involvement spans various initiatives, supporting rising talents like Solar Designer Marjan van Aubel, Designer Matilde Boelhouwer, DJ Lady Bee, and DJ Jennifer Cooke. Wolfensberger’s contributions to organizations like DuPho, de Melkweg, and Dutch Music Export underscore her commitment to fostering creativity.

New Dutch Wave at SXSW: A Global Platform for Creative Innovators

Wolfensberger’s involvement extends to the New Dutch Wave, a virtual booth at the SXSW Exhibition uniting the world’s top creative innovators. This platform offers Dutch participants the chance to forge new international connections and showcase their talents globally.

Culture, Creativity, and Imagination: Bedrock of Renewal and Innovation

Wolfensberger emphasizes the pivotal role of culture, creativity, and imagination in driving renewal and innovation. Collaboration and shared ideas become the catalysts for leveraging design and storytelling to address societal challenges, particularly in the energy transition.

NDW Showcases Creative Collaboration at SXSW

The NDW showcase at SXSW promises an inspiring display of creativity and collaboration. To witness the premiere, interested individuals can register on the NDW website. For those unable to attend in person, the NDW team will host a Clubhouse session live from Amsterdam during the screening, providing a unique opportunity to experience the power of collaboration and creativity.

Don’t Miss the Premiere: Register for NDW Showcase

NDW will broadcast the premiere live from the SXSW stage. Virtual attendees can register for the screening on the NDW website. Additionally, the NDW team will host a Clubhouse session during the launch, providing a live perspective from Zoku Amsterdam at 17:00 CET on March 18.

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