Empowering Dairy Consumption: My Consultation Journey with the Canislac Project in Nicaragua
Empowering Dairy Consumption Consultation sits at the heart of this DG Speaks story, where culture, travel, food, and personal reflection meet.
Undertaking a consultancy role to promote dairy consumption and fortify the dairy sector in Nicaragua was both a challenge and an opportunity for me. The Canislac Project, led by Cooproleche, aimed to revolutionize cheese processing while advocating for the nutritional benefits of dairy products.
Why Empowering Dairy Consumption Consultation Still Matters
Campaign Overview
In October, under the leadership of Rafael Cornez, Director of the Yes to Milk campaign, we initiated a multifaceted approach to amplify the nutritional value of dairy through various channels, including media, universities, government bodies such as congress, and ministries of culture, education, and finance.
Identifying Challenges and Opportunities
The Story Behind the Moment
Despite our concerted efforts, we encountered a critical obstacle: a lack of focus on mothers, who wield significant influence over household dietary choices. Recognizing this, we pivoted towards conducting a comprehensive needs assessment to pinpoint our target audience. Additionally, we sought to collaborate with international non-governmental organizations (INGOs) to expand our outreach beyond Nicaragua, extending into Central America. Partnering with renowned brands like “Dos Pinos” further bolstered our efforts.
Research and Insights
In our endeavor to understand consumer behavior, we delved into investigating lactose tolerance, exploring lactose-free alternatives, and conducting demographic studies of our target audience. Through meticulous research, we gained invaluable insights into consumption patterns, preferences, and habits, allowing us to tailor our strategies accordingly.
What I Took Away
Utilizing Effective Mediums
Radio emerged as a potent medium to disseminate our message effectively, but we recognized the need for a media partner to maximize our impact. By understanding not just what consumers wanted but also when and where they preferred to access dairy products, we were able to refine our approach.
Expanding Impact Beyond Canislac
My involvement extended beyond the Canislac Project. Through the USAID-funded Partners of the Americas Farmer-to-Farmer Program in the Caribbean Basin Region, I provided consultancy for two weeks, assisting dairy cooperatives in developing robust marketing strategies. Additionally, I conducted training sessions on Gender Mainstreaming for Partners of the Americas’ staff and provided advisory services to Cámara Nicaragüense del Sector Lácteo on the development of their dairy consumption campaign.
Conclusion
Reflecting on my consultancy journey with the Canislac Project fills me with a sense of fulfillment, knowing that my contributions have helped pave the way for a healthier, more vibrant dairy industry in Nicaragua and beyond. Through collaboration, research, and strategic initiatives, we have laid the groundwork for sustainable growth and empowerment within the dairy sector.
Keep Exploring on DG Speaks
Keep exploring on DG Speaks with my sustainable food systems work, more DG Speaks stories, and my Bonita Wine Bar Porto story.
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