Embracing Innovation and Sustainability: Natural Products Expo East Returns Stronger Than Ever
As the world slowly emerges from the challenges of the past year, there’s a buzz of excitement in the air as the Natural Products Expo East gears up for its much-anticipated return. Set to take place from September 22-25 at the Pennsylvania Convention Center in Philadelphia, this year’s event promises to be a celebration of innovation, sustainability, and the resilience of the natural and organic products industry.
Boasting an expanded format that combines in-person experiences with extended digital offerings, Natural Products Expo East aims to once again establish itself as the premier destination for industry professionals on the East Coast. From a bustling expo floor showcasing innovative new products to a lineup of engaging education sessions, entertainment, and networking opportunities, attendees can expect four days packed with valuable insights and meaningful connections.
One of the most exciting developments for this year’s Expo is the enthusiastic response from the community. According to a recent survey by New Hope Network, a staggering 80% of past Expo East buyers express their likelihood of attending, with even higher percentages among retail buyers and natural food store buyers. Moreover, the influx of Expo West buyers planning to attend further underscores the event’s significance as a must-attend gathering for industry players.
Reflecting on the industry’s resilience amidst adversity, 2020 saw unprecedented growth, with sales surging by 12.7% to reach a staggering $259 billion. This growth trajectory, fueled in part by changing consumer behaviors during the pandemic, underscores the increasing demand for natural and organic products as consumers prioritize health, wellness, and sustainability.
Carlotta Mast, Senior Vice President and Market Leader of Informa Markets’ New Hope Network, expressed excitement about the event’s return, emphasizing the team’s commitment to hosting a safer, smarter, and more sustainable Expo. Enhanced safety measures, including increased cleaning protocols and digital-only credentials, underscore the organizers’ dedication to prioritizing the health and well-being of attendees.
In addition to ensuring a safe and engaging experience, Natural Products Expo East will also introduce new initiatives aimed at promoting diversity, inclusion, and sustainability within the industry. From spotlighting organic brands and innovation to implementing programs that elevate industry partners, this year’s Expo is poised to drive positive change and inspire collaboration.
As preparations for the event continue, anticipation is building among industry professionals eager to reconnect, discover new trends, and chart the course for a brighter, more sustainable future. Whether attending in person or participating virtually, Natural Products Expo East promises to be an event like no other—a testament to the resilience, innovation, and collective spirit of the natural and organic products community.
Stay updated on the latest developments and join the conversation by following @NatProdExpo on social media platforms. For more information about virtual events and to register for Natural Products Expo East, visit the Natural Products Expo Virtual website.
With its renewed focus on innovation, sustainability, and inclusivity, Natural Products Expo East is poised to usher in a new era of growth and opportunity for the industry. Get ready to be inspired, educated, and empowered as we come together to shape the future of natural and organic products.
