So, you’ve created the perfect Airbnb listing and now you want the world to see it. But how do you make sure it pops up in search results? Fear not, dear host, for we have some tips to help you improve your Airbnb search ranking.
First things first, let’s understand the basics. Airbnb’s search algorithm considers many factors to determine the order listings appear in search results. Price, quality, and popularity heavily influence how a listing shows up. The algorithm prioritizes the total price of a listing before taxes (including fees and discounts), and the quality of a listing, compared to similar listings in the area. So, setting a competitive price and maintaining high quality can help improve your ranking.
To improve your popularity, offer amenities guests want such as high-speed wifi, self check-in, and free parking. Describe the unique characteristics of your space with specific details that let guests know exactly what to expect. And don’t forget to feature high-quality photos that set an inviting scene. More popular listings tend to rank higher in search results.
Open up your availability! Airbnb’s algorithm factors in your availability, your response times to inquiries, and how often you accept reservations. The more open dates you offer on your calendar, the more likely your listing will meet a guest’s search criteria and appear in their search results. Respond to reservation requests within 24 hours, use Instant Book, and reduce the number of restrictions you put on bookings.
Offer great hospitality. Your ability to set guest expectations in your listing description, then meet or exceed them as a Host, typically improves your search ranking over time. Providing accurate details about your place and clearly communicating with guests can lead to higher ratings and reviews of their stays with you. It can also help you avoid customer service complaints, which can negatively affect your listing’s ranking. And let’s not forget about the coveted Superhost status. Being a Superhost can greatly improve your search ranking, so make sure you’re meeting all the requirements.
In summary, to boost your Airbnb search ranking, you need to focus on factors such as price, quality, popularity, availability, and hospitality. By offering guests what they want, being responsive, and providing an excellent experience, your listing will be sure to climb the ranks. Happy hosting!