Building DG Speaks
DG Speaks — Digital Media & Audience Development
Media · Content Strategy · Digital Communications
Project overview
The Context
Building DG Speaks as an independent media platform through editorial strategy, partnerships, newsletters, social media, and multimedia storytelling.
The challenge
What Needed to Change
Independent media requires consistent publishing, audience development, partnership building, and sustainable editorial systems.
My role
How I Contributed
As founding editor, I developed content strategy, managed writers and editors, built partnerships, launched newsletters and podcasting, and maintained an editorial calendar.
The approach
From Analysis to Action
I combined editorial strategy, SEO, digital distribution, social media, partnerships, and audience-development systems.
The work
Key Deliverables
Editorial strategy; content calendar; newsletter; social media systems; partnership development; multimedia content.
The impact
What the Engagement Built
My resume reports 45% website-traffic growth in the first year, a newsletter with a 40% open rate and 15% click-through rate, 20+ organizational partnerships, and increased publishing and social engagement.
Capabilities demonstrated: Media Strategy · Content Strategy · SEO · Audience Development · Partnerships · Digital Communications