Women in Agriculture in Kenya
Kenya — Marketing for Women Agriculturalists
Gender Equity · Agricultural Marketing · Enterprise Development
Project overview
The Context
Marketing-skills development for women agriculturalists in Meru, Kenya.
The challenge
What Needed to Change
Women working in agriculture often face unequal access to markets, business networks, and commercial knowledge.
My role
How I Contributed
I facilitated Marketing Skills for Female Agriculturalist for Catholic Relief Services in Meru, Kenya.
The approach
From Analysis to Action
I combined marketing fundamentals with a gender-responsive lens focused on women’s participation in agricultural markets.
The work
Key Deliverables
Marketing-skills training; customer and market analysis; enterprise-development guidance; practical planning tools.
The impact
What the Engagement Built
The engagement focused on strengthening women’s practical marketing capacity and economic participation in agriculture.
Capabilities demonstrated: Gender Equity · Agricultural Marketing · Women’s Economic Empowerment · Training