Digital Strategy for Women & Girls in STEM
STEM for Her — Social Media Growth Strategy
Digital Strategy · Women & Girls · STEM
Project overview
The Context
Volunteer social-media strategy supporting STEM for Her and its mission to expand opportunities for girls and young women.
The challenge
What Needed to Change
Mission-driven organizations need digital strategies that translate advocacy and programming into meaningful audience engagement.
My role
How I Contributed
I served as a volunteer social media strategist for STEM for Her and designed a social-media strategy focused on engagement.
The approach
From Analysis to Action
I aligned audience, content, and channel strategy around the organization’s mission and digital growth goals.
The work
Key Deliverables
Social-media strategy; content guidance; audience-engagement recommendations; channel planning.
The impact
What the Engagement Built
My resume reports a 125% increase in Twitter engagement.
Capabilities demonstrated: Digital Strategy · Social Media · Women & Girls · STEM Communications