Adiós, Goya: Navigating the Goya Foods Boycott with Simply Organic’s Adobo

For many Latinx households, Goya Foods adobo seasoning is a kitchen staple—a familiar and beloved ingredient that adds flavor to countless dishes. But recent events have shaken the foundation of trust and loyalty that once surrounded Goya, leaving many of us questioning our relationship with the iconic brand.

The controversy began when Goya Foods CEO, Robert Unanue, publicly praised President Trump during a Rose Garden event, igniting a firestorm of backlash from the Latinx community. Unanue’s comments struck a chord with many who felt betrayed by his support for a leader whose policies and rhetoric often target and marginalize our community.

As someone who grew up with Goya adobo seasoning in my pantry, I understand the deep-seated connection that many of us have with this brand. However, I made the decision to stop using Goya’s adobo seasoning long ago, opting instead for cleaner, healthier alternatives.

Goya’s adobo seasoning is notorious for containing MSG and artificial additives—ingredients that I prefer to avoid for the sake of my health and well-being. While I may miss the familiar taste of Goya adobo, I refuse to compromise my values for the sake of convenience.

The decision to boycott Goya is not an attack on free speech, as some have argued, but rather a conscious choice to align our consumer habits with our values and beliefs. As consumers, we have the power to vote with our wallets and support companies that align with our principles.

For those who are reluctant to part ways with Goya adobo, fear not—there are alternatives available. Simply Organic’s Adobo seasoning is my go-to choice, offering a clean and flavorful blend of organic spices without any artificial additives or preservatives.

Made with sea salt, organic garlic, onion, black pepper, oregano, bay leaves, and turmeric, Simply Organic’s Adobo seasoning delivers all the flavor you love without the problematic associations of Goya Foods.

So, if you’re looking to navigate the Goya Foods boycott with grace and integrity, consider making the switch to Simply Organic’s Adobo seasoning. With this cleaner option in your pantry, you can continue to enjoy all your favorite dishes while sending a powerful message about the values that matter most to you.