Coffee meets candy: Victor Allen’s® SNICKERS™ and TWIX™ brews a whole new level of happiness!

Twix and Snickers are two of the most beloved chocolate candy bars in the world. For many of us, these sweets invoke happy childhood memories of sneaking a snack from the cupboard or getting a treat after a long day at school. Each brand has unique qualities that make it special to different people.

Twix is a classic candy bar that combines crunchy biscuits, smooth chocolate, and creamy caramel. What makes Twix so special is its unique texture, which is a result of the biscuit that provides a satisfying crunch with every bite. The combination of chocolate and caramel is also a favorite among many consumers, creating a perfect balance of sweetness.

On the other hand, Snickers is a candy bar that satisfies hunger and cravings. This popular brand is known for its nougat, peanuts, caramel, and milk chocolate coating. The mixture of nougat and caramel provides a soft and chewy texture, while the peanuts add a satisfying crunch. Snickers is also famous for its tagline, “You’re not you when you’re hungry,” which has become a cultural reference.

Now, imagine having the taste of Twix and Snickers in a coffee drink. It is no wonder that the news of these flavored drinks coming to the drink aisle has excited many candy lovers.

Victor Allen’s® candy flavored iced coffees will bring first of its kind disruptive innovation to a category trending with unique flavor experiences that allow consumers to treat themselves. Victor Allen’s SNICKERS™ & TWIX™ Iced Coffees will provide consumers with a moment of bliss to treat themselves responsibly with the 13.7oz bottles only having a total of 220 calories which is lower than most other big brands in the market.

With a simple twist of a cap, consumers will be able to transport their taste buds to a place never before possible within the ready-to-drink coffee category.  For the first time ever, the deliciousness of coffee paired with the classic flavors of SNICKERS® and TWIX® will allow coffee and candy lovers alike to treat themselves to a whole new kind of sensorial ready-to-drink coffee experience.

“Mars is delighted to team up with Victor Allen’s to provide consumers with a whole new way to enjoy the beloved flavors of SNICKERS® and TWIX®, in an entirely new format,” said Martin Terwilliger, SeniorMarketing Director, Mars Wrigley.  “Mars is excited to deliver moments of everyday happiness to fans through product extensions like Victor Allen’s® SNICKERS™ & TWIX™ Iced Coffees, providing more options for consumers from their favorite brands.”

The Twix-flavored coffee drink is made by combining the flavors of chocolate, caramel, and biscuit. This drink provides a creamy and indulgent taste that is perfect for those who love the taste of Twix but want to experience it in a new way. The Snickers flavored coffee drink, on the other hand, combines the flavors of peanuts, caramel, and chocolate to create a rich and satisfying drink that is perfect for those who love Snickers.

Victor Allen’s® SNICKERS™ and TWIX™ Iced Coffee Ready-to-Drinks are available now nationally including Walmart in 13.7oz bottles.  More sizes are to be announced soon.

“At Victor Allen’s, we understand the trends of where coffee is headed with consumers wanting new & exciting flavors to treat themselves daily in a convenient RTD format,” said Zac McAuley, Trilliant Senior Brand Manager. “We’re excited to tap into these trends in partnership with such historic Mars Wrigley brands like SNICKERS® & TWIX®.  We look forward to bringing innovations to market that push the traditional limits of coffee for years to come.  Stay tuned.”

Twix and Snickers are two iconic candy bars that have been bringing joy to people’s lives for decades. With the introduction of Twix and Snickers flavored coffee drinks, candy lovers can now enjoy their favorite flavors in a new and exciting way. Whether you prefer the crunchy texture of Twix or the satisfying taste of Snickers, these drinks are a must-try for anyone who loves candy.